Challenge: Create an online lookbook using existing photography that showcases Rimowa, a premier luggage brand. It must be able to be easily reconfigured to fit the individual needs of a large group of independent luggage retailers.
Background: Rimowa offers several luggage collections that each come in an extensive range of styles, sizes and colors. Each independent retailer carries only certain pieces from these collections. Every collection must be able to link easily to each retailer’s website or be able to sell directly from the retailer using an integrated shopping cart.
Strategy: In order to provide instant brand synergy it was essential that the lookbook reflect the upscale appeal of Rimowa’s current advertising campaign while adapting to a variety of retailer’s individual needs.
First Class Treatment: We designed the opening pages to maximize the brand’s carefully-defined upscale image, superior quality and distinctive design.
Make Your Case: An impactful product shot and informational copy tell the Rimowa story with striking simplicity.
Detail Oriented: Quality features get the star treatment they deserve to differentiate the brand like never before.
All Together Now: A lookbook gives each luggage collection stand-alone significance that’s often cost prohibitive in print.
Form & Function: The final result combines a clean, modern aesthetic with shopping ease.
By integrating design and technology we successfully created a comprehensive program with just the right flexibility. The lookbook for each member of this diverse group of retailers features only the Rimowa products that they sell.